Google Ads
Google Ads places your business in front of people who are actively looking for the service you provide. TDS manages the research, campaign build, landing page, tracking, ad copy and ongoing optimisation.
Why Google Ads
Someone searching for a renovation company, school, clinic or professional service has already decided they need help.
They have not yet decided who to contact.
Google Ads gives your business the opportunity to appear at that moment. It often produces lower volume than social campaigns, but the enquiries may arrive with stronger immediate intent because the person is already searching.
Where it works well
What TDS manages
Search demand and keyword research
Campaign and ad-group structure
Search campaigns and other Google campaign formats where relevant
Ad copy and extensions
Landing-page support
Conversion tracking and analytics
Negative keyword management
Budget, bid and query optimisation
Weekly and monthly reporting
Results
930 enrolments over a multi-year working relationship, supported by Google and Meta activity.
510 enquiries in five months from Google Search at an average AED 60.56 per enquiry.
Six signed projects in six months against an original target of three, with a reported 14x return on ad spend.
Platform fit
Google is usually strongest when potential customers actively search for the service.
When demand needs to be created visually or people are not yet searching, Meta Ads may be the better starting point.
In many businesses, the two channels work together.
Tell us about your service, location and advertising budget. We will give you a direct view on whether Google Ads is the right starting point and which TDS service level fits.
Book a Fit Call