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TDS Group

Built by people who have operated service businesses themselves.

TDS Group was founded in Dubai in 2020 by Aaron Williams and Marcus Dunning.

Aaron Williams and Marcus Dunning, founders of TDS Group

Why TDS was built this way

Before TDS Group, Aaron and Marcus built and ran service businesses of their own in the UAE, including a golf academy and a children’s sports company running holiday camps and sports clubs.

Both businesses needed the same thing every service business needs: a reliable way to reach new customers. Aaron developed the marketing strategy behind that growth. Marcus managed the sales process that converted it.

That is not just a backstory. It is why TDS is built around the full journey from advertising and lead capture to follow-up feedback and customer outcomes.

TDS at a glance

  • Founded in 2020
  • Six years of performance marketing delivery
  • $3M+ in advertising spend managed
  • Experience across education, fitness, renovation, healthcare, B2B and home services
  • UAE as the primary market
  • Active and expanding in the UK
  • Previous campaign experience in the US

TDS Group and Prospect AI

TDS Group manages paid advertising, creative, lead capture, tracking and ongoing campaign optimisation.

Prospect AI is a separate lead-management software business that helps service businesses organise and follow up the enquiries their marketing generates.

The companies are connected and serve a similar audience, but they have separate teams, pricing and onboarding. Keeping them separate allows each business to remain focused on its own product and delivery model.

UAE first. UK growing.

TDS is not trying to be everywhere at once. The UAE remains the primary market, with active UK expansion and previous delivery experience in the US.

Interested in working with TDS?

Start with a Fit Call. We will ask a few direct questions and confirm whether LaunchReady, TDS Agency or another route is the right fit.

Book a Fit Call